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Trade Winds to Success launches See the Skill. Not Bias. campaign

Trade Winds to Success launches See the Skill. Not Bias. campaign

EDMONTON – A new mini-documentary series recently premiered on IMAX in Edmonton spotlighting Indigenous trades excellence and the path to more inclusive jobsites.

It features the real stories of Indigenous tradespeople and an employer partner, grounded in real experience and is part of See the Skill. Not Bias., a multi-platform awareness campaign launched by Trade Winds to Success.

The initiative is challenging employers to look past the assumptions that have long kept skilled Indigenous tradespeople from getting the opportunities they’ve earned.

“Alberta’s trades industry needs people. Those people are here — trained, certified and bringing exactly the skills the industry needs,” said Shannon McCarthy, executive director, Trade Winds to Success, in a statement. “This is a call to action for every employer, colleague and industry leader in this province.”

The province’s construction sector is facing more than 42,000 retirements within the decade, the release notes. There are over 6,000 Indigenous trades apprentices actively registered in Alberta’s apprenticeship system.

“I came to Trade Winds to Success not knowing what I wanted. What I found was a trade, a career and a path I never imagined,” added Todd Pruden, carpenter and Trade Winds to Success Graduate. “This fall I will realize a lifelong dream, beginning the Master of Architecture program at the University of Calgary. I am what happens when someone is given a fair shot.”

The campaign launched as Canada marked the 30th anniversary of National Indigenous Peoples Day, with a premiere screening of the new mini-documentary series on the IMAX screen at TELUS World of Science Edmonton, followed by a panel discussion with Indigenous tradespeople and industry leaders.

The full series will be available to view on the channel and at See-the-Skill.ca.

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